A couple of years ago, if you were interested in purchasing or renting property, you would have to meet the real estate agent, look at blueprints, scale models, pictures and try to imagine what it would possibly look like.

In this day and age though, with technology and the new age of digital marketing, potential clients can now look at property without actually meeting the real estate agent first. How? Through photo realistic 3D renderings.

Visual imagery is a very important and powerful tool for any kind of promotion. With real estate and property renderings, potential buyers can see properties through these visualizations which is especially important if it’s an off-the-plan development as what you are trying to buy will not have been built yet and the finished project is entirely left to your imagination.

How then, as a property developer or real estate agency, will 3d renderings be advantageous to you?

Provide a real design perspective and set the client’s expectations

If you were pre selling a property that’s still an empty shell, how would you sell it? The first question in a buyer’s mind would always be, “how’s this going to look like when it’s finished?” Most clients will not understand a design plan or a blueprint and not everyone can imagine what you will verbally describe.

The 3D rendering or animated walkthrough will solve this problem and create design options for the space, color schemes and different styles to give incorporating the look and feel of the space. This would lure in more prospective clients by creating more realistic expectations on what they are buying and therefore help you sell your property better and faster.

Cut down costs

3D renders save both developers and buyers time and money. The architects will save time with scale models and it is also easier to read and mistakes can be easily identified compared to traditional blueprints. The buyers also don’t spend the extra amount to change the design. This will then make the construction process move faster and ensuring that the clients get exactly what they aimed for.

You can use it for both traditional and digital marketing

3D rendering is dynamic. You can use it to print billboards along Sheikh Zayed road to advertise your property, print flyers to be distributed and at the same time use either photo or video content (3D animations and walkthroughs) in your digital marketing campaign. You don’t need to build the space, hire photographers and videographers and endlessly play with light or furniture just to get that perfect picture. Also, video content has proven to convert and you can tap into this through Youtube or other social media channels with your 3D animation, 3D tours, 3D floor plans and even virtual reality. With digital marketing, you not only tap the local market but also open new doors to market your property globally.

3D rendering is the future of property marketing. It has features and benefits that the traditional marketing tools cannot achieve. So as a property developer, make sure you impress your potential buyers early on to lock in that deal.

If you are searching for more information on 3d rendering and how you can improve or market your real estate or property, do not hesitate to contact us and we’ll get back to you within 1 business day.